Signal Theory Brings More Comfort and Warmth to the Homeless Community in 2024

WICHITA, Kan., Feb. 29, 2024 – Signal Theory, a full-service marketing agency with offices in Wichita and Kansas City, is once again partnering with United Way to deliver more than 500 pairs of socks to the homeless communities in both cities. This year, the creative firm announced a 25% increase, adding more donated socks than the previous year to benefit individuals experiencing homelessness in Wichita and Kansas City.

Community Impact:

United Way of the Plains will facilitate the distribution of socks through United Methodist Open Door, Wichita’s largest food distribution pantry. The organization’s homeless resource and referral center is the city’s largest homeless day shelter.

Jessie Gorges-Sawhill, associate director of philanthropy for United Way of the Plains, emphasized the critical need for socks. “Socks are often one of the most needed and least donated items for people who are homeless,” she said. “They are essential to keep feet warm and protected, which is particularly important during the cold winter months.”

Video/Photo Opportunity at 2/29 Drop-Off Event:

  • What: Signal Theory team members will deliver two large boxes containing more than 165 pairs of socks to United Way of the Plains where team members will receive them.
  • When: Thursday, Feb. 29, 10:30 a.m.
  • Where: United Methodist Open Door, Inc., 402 E 2nd Street, Wichita
  • Parking: Open Door parking lot

Media Opportunities:

  • Video and photos capturing the unloading boxes from the car and carrying them in; Open Door contact receiving the boxes and opening them to show the socks.
  • Interviews with team members from Signal Theory and United Way of the Plains.

The sock donation is part of Signal Theory’s “Get One Give One” campaign, started last year, in which the agency matches the number of socks given to clients during wintertime with a donated pair.

“Signal Theory calls Wichita and Kansas City home, and it’s important we look for ways to help support our communities,” said John January, Signal Theory co-CEO. “A pair of socks may seem small, but for a person who is outside in the wintertime, a pair of socks can really make a difference. We sure hope this brings them more comfort and a bit of joy that their communities care for their well-being.”



Signal Theory is a branding and design firm that creates joy, comfort and meaning through human insights for brands in the food value chain and pet sectors. With Midwestern roots, the firm has clients across the globe including SONIC®, America’s Drive-In; Chili’s® Grill & Bar; John Deere; BOSE; Certified Angus Beef; and International® Truck. Named both an Agency of the Year and Best Places to Work by Ad Age, the firm can be found on Facebook, LinkedIn and Instagram.

United Way of the Plains is a nonprofit and for-impact organization that focuses on health, education, financial stability and basic needs – the building blocks for a good quality of life and a strong community. Our mission is to improve lives by harnessing the caring power of our community to advance the common good in south central Kansas. Follow us on these social media channels: Facebook, X (formerly Twitter), Instagram, LinkedIn and TikTok.


Published On: February 29, 2024


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