Manager of Digital Engagement

The Manager of Digital Engagement is responsible for developing and executing strategic digital communications that engage, inform, and inspire action across the United Way of the Plains network. This position leads the creation of compelling, donor-centered content across social media and email channels, using data and insights to drive performance and continuously improve results. Serving as both a storyteller and strategist, the role builds meaningful connections with audiences while strengthening the organization’s voice and visibility within the region. This position reports to the Associate Vice President of Marketing and Communications and plays a crucial role in advancing the organization’s mission and visibility.

KEY RESPONSIBILITIES / ESSENTIAL FUNCTIONS

Social Media Communications

• Develop and implement organic and paid social media strategies, setting goals and metrics to drive engagement.
• Schedule content across various social platforms to optimize donor-focused messaging and engagement.
• Monitor and identify social media trends to improve engagement and brand visibility.
• Leverage data to make informed decisions that builds the United Way of the Plains’ movement and curates our followership of champions, advocates, and donors.
• Provide an authentic and engaging “voice” on United Way of the Plains platforms.
• Serve as the internal social media resource, assisting staff with posts and profile updates.
• Engage proactively in meaningful social media interactions and respond in real-time to inquiries and comments.
• Utilize emerging technologies, including artificial intelligence, to enhance social media management, content creation, and audience engagement.

Email Communications

• Manage the email content calendar, ensuring alignment with campaigns, events, and organizational priorities.
• Collaborate with internal teams to translate programmatic work into compelling email content that drives action.
• Write, edit, and optimize email copy with a strong focus on donor-centered storytelling and clear calls to action.
• Segment audiences to deliver targeted, personalized messaging (donors, volunteers, corporate partners, etc.).
• Monitor and report on key email metrics (open rates, click-through rates, conversions) and use insights to refine strategy.

Strategy, Business Acumen, and ROI

• Support fundraising efforts by leveraging media and social platforms to highlight donors and impact stories, increasing engagement.
• Track social media and email metrics to measure the effectiveness and inform decision-making.
• Ensure all communications adhere to corporate brand guidelines, voice, and visual standards.
• Collaborate with teammates and fellow marketing specialists to ensure consistent messaging and alignment with overall marketing strategies.
• Builds and strengthens relationships with the Wichita charitable ecosystem consisting of nonprofits, donors, and volunteers.
• Report to the Associate Vice President of Marketing and Communications, regularly communicating social media and email performance metrics, engagement levels, and advertising ROI to ensure alignment with strategic messaging and fundraising goals.
• Leads or actively contributes to special projects from time to time.

MINIMUM REQUIREMENTS AND QUALIFICATIONS

• Bachelor’s degree in Public Relations, Communications, Marketing, or a related field.
• 3-5 years of experience in public relations, social media management, or a related field.
• Proven track record of developing and implementing successful organic and paid social media campaigns.
• Design high-quality visual assets using Adobe Creative Suite for use across social media and email campaigns.
• Strong understanding of social media platforms, trends, and analytics.
• Proficiency in social media management tools and analytics software.
• Excellent written and verbal communication skills.
• Strong organizational and project management skills.
• Ability to work collaboratively with cross-functional teams.
• Ability to engage with diverse audiences and represent the organization at public events.
• Familiarity with emerging technologies, including artificial intelligence, and their application in public relations and social media.

NON-NEGOTIABLE HIRING CRITERIA

• Excellent negotiation, analytical, organizational, time management, and interpersonal skills.
• Relentless, naturally curious, and self-motivated in a never-ending pursuit of continuous improvement.
• Ability to interact in a positive way with individuals and groups.
• Can work independently and responsibly while managing numerous projects simultaneously.
• Dependable and reliable to meet deadlines; remains calm under pressure.
• Lead by personal example; your word is your bond.
• Is a humble leader who can positively influence others not under their control.
• Willing to challenge the status quo in entrepreneurial ways; possess creative problem-solving skills.
• Helps create a work environment that embraces and appreciates diversity.
• Above all, is optimistic in nature in ways that makes those around them better.

HOW TO APPLY

Submit your cover letter and resume as one document, including a link to an online portfolio, through our LinkedIn job listing.

Application Deadline:
For priority consideration, apply by Wednesday, April 22; position will remain open until filled.